Today's scenario:
Bloggers are affecting the election
newspapers,radio,tv are loosing their advertising revenues
2005 is known as the year when print journalism began to die
Blogging is new media journalism
podcasting is new media radio
video blogging is new media tv
all this is new media marketing
3 biggest problems of today
1. How to put the websites
2. how do i get the traffic(viewers)
3. building a list who trust you and love you.
It all depends on building the relationships
Why do you want audio and video blog
word press: it is a blogging platform
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability. What a mouthful.
WordPress is both free and priceless at the same time.
Old media is very expensive compared to the internet media
Blog?
Web pages that instantly communicate, educate,sell,announce and have dialogue to the world in text, audio or video.
You become findable. other people can put your references and you become more popular.
The s/w is free
People can instantly receive your updates by RSS
RSS can get you the content from where ever you want
You can put the audio content on i pod
Apple TV and Tivo can play your podcast and Videos in your subscriber's living room (http://www.apple.com/appletv/)
There are number of rss reader
1.Google
2.yahoo
3.feed reader
itunes has 1 click rss subscription for the podcast and video cast
the old media is a interrupting advertising. They are showing the ads which no body wants to see.
They are broadcasting spam. during cricket match who wants to know about fair and lovely ad
TV advertisers are now turning to online ads
What is new media marketing?
it is a conversational marketing rather than the interrupting marketing
like ad sense, rss based news
New marketing works on the viral behavior i.e. the word of mouth
podcast:audio blog There are software available for preparing an audio blog. sony has one
you should be able to make three types of content:mp3,flv,mp4
through the www.blogmediauploader.com you can upload your audio/video on to your blog
your setting should be 22.5-56k mp3
